01Find your Pixel IDOpen ads.snapchat.com → Events Manager → your pixel → Details. The Pixel ID looks like 8-4-4-4-12 characters — copy it below.
02Generate the Conversions API tokenIn Events Manager open your pixel → Settings → “Conversions API tokens” → Generate. Copy the token and paste it below — stored encrypted, never shown again.
03Pick the event nameSnapchat only accepts its own fixed list of event names — anything else is silently rewritten to PURCHASE. Pick a name your account does not already use, so our verified-money stream reads separately from your pixel.